• Shellene Drakes

Content, planning, and balance. Oh my!

Updated: May 27

Hey! How have you been?

It’s been a while, but I haven’t forgotten you. I’ve just been overwhelmed this spring and summer!

Work was busy—which is a blessing and I’ll tell you about it in the coming weeks. Everything took off in March—actually in January, but it all culminated in March and was non-stop until the end of August.

I did the same thing that I tell my clients: I disregarded my blog and social media over the last few months because I got busy and my plan, clearly, wasn't strong enough. I always advise people to create their blogs and social media posts in advance so when life gets busy you have your content already created.


Yeah. Real-life consequences, folks. Trust me, when I give communications advice, it’s lived experience.

It's great advice that I wish I had followed, but I didn't. So I was out in these Internet streets working hard and not communicating with you because I didn't have the time or the resources to keep up with work, blogging, social media, family and just enjoying spring and summer.

Once things quieted down at the end of August, I wanted a bit of break. I spent the last week of August with the family and getting the girls ready for school.

Now they’re in school. We’re back in a routine and I can breathe. I have some upcoming projects, but I was determined to do some planning because without a plan you are just flying by the seat of your leggings.

And that is not cool.

It is necessary to slow down and plan or else I am going to be doing client work and not growing or building Sweet Lime Communications—which means I can’t offer you the insightful and entertaining content that you were getting used to.

First things first, I’m getting on track with my content. I will be posting more regularly and working on my content in advance so when my client work gets insane and the children have a bunch of things they have to do and I’m stretched to the limit, I will just have to post some already created content.

Secondly, I’m going to do some planning. From creating a vision board that will help me focus on the priorities for the business to finding new ways to create content that’s fun, informative and entertaining, I need to take some time to plan and work on my content.

Lastly, practice self-care and find balance, y’all. This past spring and summer were extremely busy, but I did find some time to chill—but guess what? I was still working. At Disney World (if you want to read about our time there, visit my blog, The Accidental Natural) and working. Playing mas (masquerade for those of you who are unfamiliar with carnival) at Toronto Caribbean Carnival and working or planning work or thinking work.

This is not healthy.

Work is important, yes, but so is taking time to be present with your friends and family and enjoying life.

The more rested and recharged I am, the better a communicator I am for my clients. Self-care and balance will definitely be in place during this planning season.

And I suggest that you do the same to ensure that there’s balance in your life.

So, these are my words of wisdom for this Wednesday.

Enjoy the day and write some content!


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