Shellene Drakes-Tull, Founder
Helping people connect and engage through storytelling and strategic communicating has always been a passion for Shellene Drakes-Tull. A graduate of Montreal’s Concordia University’s Journalism program, Shellene reported for a community newspaper and was as an editor for a youth-run newswire, before joining The Toronto Star.
After her career in journalism, Shellene moved on to corporate communications—combining her love of writing with her curious reporter mind. She worked for more than 15 years creating internal and external communications and strategic communications plans for organizations like TELUS and Deloitte.
With a deep knowledge of traditional communications, Shellene decided to launch Sweet Lime Communications in 2017, an agency that takes a crisp, clean look at words, social media, and how to help our clients use all facets of communication to reach their business goals.
Shellene created and instructs the Modern-Day Griot Project at the University of Toronto Scarborough and has shared the stories of diversity, inclusion, and equity at The Globe and Mail and for the Toronto District School Board. She has also done communications work for Toronto Metropolitan University, Ontario Council of Agencies Serving Immigrants (OCASI), Ramp Communications, the Boys and Girls Club of East Scarborough, Broadview Magazine, and others.
Organized and Efficient
Shellene helped our not-for-profit learn how to write specifically for our niche. We learned writing techniques and practices we can apply to anything from a simple email subject title to a full blown sponsorship package. Our organization learned how to use content to engage web visitors, get them on our email list and increase our social media presence.
Not only was Shellene’s approach both fun and challenging but her direct feedback for improving our organization’s visibility, marketing and communications was invaluable. She has a calm, logical and creative way of exchanging ideas that truly connected and inspired us. I can’t speak highly enough of her ability.
When Shellene joined the team, we were hoping to improve our website…but we were left with vastly more.
Monique Taylor-Yee Shui
Black Pearls Community Services, Inc.
Let’s Start Working Together!