Comms. Straight. No chaser

Shellene Drakes

Claiming inclusivity

How you communicate with your clients is key to how they perceive you, your brand, and your business. In today’s world, we can’t...

Shellene Drakes

Don’t put all your communications eggs in the social media basket

Social media is great. You can connect with likeminded people in your city and around the world. You can be more yourself on Facebook,...

Shellene Drakes

How Rihanna taught us to be inclusive

Rihanna and her foundation colours--including colours for people with darker complexions. When I think of communications, I’m not just...

Shellene Drakes

Content is king, but engagement is queen

“Content is King, but engagement is Queen and she rules the house.” Mari Smith, Facebook Marketing Expert, Social Media Influencer,...

Shellene Drakes

Overwhelmed? Don't stress. Read my tips to help you write

Life is busy. Work is crazy. And everything is due NOW. You’ve been putting off a bunch of projects because you’ve been overwhelmed with...

Shellene Drakes

Communications is not a magic bullet

Being able to clearly communicate your ideas is an awesome thing. It gets people thinking and, maybe, agreeing with you. Good...

Shellene Drakes

So, you wanna start a corporate blog

Cool…but why? I love blogging. I love to write and share my thoughts…but not everyone does. Let’s be completely honest: writing and...